Below you'll find articles, charts, check-lists and “how-to” handouts about industry trends, state-of-the-art marketing practices, stratigic planning techniques, member surveys…and more!
And OK, we won’t exactly be humble about it. We “wrote the book” on Credit Union Marketing and High Performance Management processes. Three of them, in fact. All were published by CUES. One is posted here as a download. And it’s free!
Check the Table of Contents
Download the Book (
1.4 MB)
Click any of These:
Industry Trends and Directions
- The CU Vision of the future
- Where To From Here
- The HIgh-Performance Imperative
- Top CU Consultants “SWOT” Industry Situation
- The Consultants “SWOT” List
- Trends in Marketing
- The War Called Marketing
Market Research
- Study: Design A Win-Win Checking Account
- Wealth Is Low for Half of U. S. Families!
- Demographic Data
- U. S. Household Stats
- CU Annual Research Plan
- About Sampling and Survey Bias
- CU Member Data: 1984-1996
Strategic Planning
Branches and Facilities Design
- Marketing Aspects of Your “Place”
- What to Tell The Archetect
- Your Branch: The “Big Mac” Scenario
- Archetectural Check List
- Merchandising Your Branch
Smart Marketing Strategies
Marketing Techniques and Ideas
Looking for answers not included above? E-mail us a note about anything that's market-related. We'll get back to you!